Monthly Archives: August 2011

Four guidelines for pitching Irene-related stories

By | Published: August 29, 2011

Denver’s GroundFloor Media crisis expert Gil Rudawsky offers some advice on pitching hurricane-related stories.

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Traditional media struggles to find profit model

By | Published: August 28, 2011

Denver-based GroundFloor Media’s Gil Rudawsky discusses how profits for traditional media take another hit, making issues management and crisis communication that much harder for the PR world.

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GFM is 10!

By | Published: August 26, 2011

Celebrating 10 years of what matters most ~ our people. The cupcakes have been delivered. The custom beer has been brewed. A proclamation has arrived from Mayor Hancock declaring Aug. 26, 2011, as GroundFloor Media Day, and Governor Hickenlooper has sent us a congratulatory letter. The team is busy posting videos of our clients singing [...]

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USA Pro Cycling Challenge Rolls Into Colorado

By | Published: August 24, 2011

As an avid cycling fan with my cowbell in hand, I set out to write about the USA Pro Cycling Challenge, which welcomes 127 of the world’s top cyclists to ride nearly 600 miles across some of Colorado’s most acclaimed mountain passes and scenery. After German cyclist Jens Voigt’s breakthrough success as @thejensie on Twitter, [...]

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(Untitled)

By | Published: August 24, 2011

USA Pro Cycling Challenge Rolls Into ColoradoAs an avid cycling fan with my cowbell in hand, I set out to write about the USA Pro Cycling Challenge, which welcomes 127 of the world’s top cyclists to ride nearly 600 miles across some of Colorado’s most acclaimed mountain passes and scenery. After German cyclist Jens Voigt’s [...]

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6 ways to craft the perfect media statement

By | Published: August 19, 2011

GroundFloor Media in Denver offers some tips on crafting a media statement to address crisis communication and issues management.

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In an era of non-stop issues management,
is public relations is a recession-proof industry?

By | Published: August 14, 2011

GroundFloor Media in Denver asks in era of on-going issues management and crisis communication whether public relations is a recession-proof industry

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Amid tragedy, some thoughts on crisis communications

By | Published: August 9, 2011

For a journalist or PR professional, there is nothing more stressful than being on the front lines of a national or international tragedy. You have to weigh the public’s right to know with the stark reality that some information will invariably further traumatize the victims or jeopardize the investigation. I wish the media and communications [...]

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GroundFloor Media Teams With Children’s Hospital Colorado to Speak Up for Kids

By | Published: August 4, 2011

Did you know that 170,000 Colorado children do not have basic health care? GroundFloor Media’s Amanda Brannum recently sat down with Deb Federspiel from Children’s Hospital Colorado’s Children’s Health Advocacy Institute (CHAI) to talk about our partnership, funded by The Colorado Trust, working together to reach mothers and families throughout Colorado to inform, educate and [...]

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