Giving Back

The spirit of community that pervades GroundFloor Media (GFM) and our sister agency, CenterTable, is rooted in a belief that organizations, as well as individuals, must give back to the community in which they live, work, pray and play. We strongly believe that companies, as well as individuals, must be good tenants of the world.

For us, giving back not only expands our passion for life, it connects us to communities, partners and clients that share our commitment to helping people who need it the most.

Annual

Community Impact Report 2020

COVID-19 Relief Efforts

When COVID-19 brought everything to a halt in March 2020, we realized smaller Colorado nonprofits would be hit especially hard in terms of volunteers and donations. Within two weeks of the state’s shelter-in-place order, our team launched GroundFloorMedia.com/DoingMyPartCO, a Colorado-focused landing page designed to help smaller nonprofits communicate their immediate needs. In addition, we provided emergency grants to the Mile High United Way COVID Relief Fund, A Precious Child and Zuma Rescue Ranch. Then, in August, we launched our Good & Grounded Podcast to shine light on important issues Colorado leaders are facing and how the community could do their part to support those efforts. The podcast also spotlights innovative ways small businesses are making a difference, and what individuals and their families can do to help.

Good & Grounded podcast logo

In 2015, GFM established the Get Grounded Foundation, a private 501(c)(3) that provides community grants for new, innovative and entrepreneurial programs that provide seed money to an existing, qualified nonprofit that directly supports the healthy development of at-risk or neglected youth in the Denver metro area in the areas of child abuse and neglect, childhood hunger relief and youth behavioral health.

$238,700

Through 60 micro-grants

(since 2015)

Grantees include:

A Precious Child, The African Community Center of Denver, The Autism Society of Colorado, Augustana Arts, The Bridge Project, Child Advocates – Denver CASA, CASA of Jefferson and Gilpin Counties, Children’s Farms of America, CMDanceColorado Humanities, Connect Our Kids (Colorado CASA), Denver Children’s Advocacy Center, Denver City Lax, Denver Indian Family Resources Center, Denver Kids (formerly known as Denver Urban Scholars), Developmental FX, Extended Hands of Hope, Family Tree, Food for Thought – Denver, Foster Together Colorado, Havern School, Illuminate Colorado, Mile High United Way Colorado COVID Relief Fund, PCs for People, Mount Saint Vincent, PlatteForum, Playworks, Rocky Mountain Children’s Law Center, Spirit of the Sun, Share Our Strength’s Cooking Matters Colorado, STAR InstituteTennyson Center for Children and Zuma’s Rescue Ranch.

GET GROUNDED VOLUNTEER PROGRAM

The Get Grounded Volunteer Program, founded in 2007, recognizes team members who volunteer time by providing them with up to four hours per month of paid time off for time they spend helping nonprofits, schools or other 501(c)(3) organizations. In addition, GFM also matches all volunteer hours by donating $10 per hour, up to $400 per calendar year per team member, to the charities for which team members volunteer their time. 

$29,723

Matched for team volunteer hours

(since inception)

24

Average yearly volunteer hours per person

3,200

Get Grounded Volunteer Hours

(since inception)

GET GIVING

While many team members couldn’t volunteer in person due to COVID-19 restrictions and safety measures, we still found ways to support many frontline and critical service organizations including Food Bank of the Rockies, Metro Caring, Community Food Share, Food for Thought and Tennyson Center for Children. 

holiday stockings donated to Tennyson Center for Children

CERTIFIED B CORPORATION®

In 2016, GFM was named a Certified B Corporation® by the global nonprofit B Lab®, which recognizes companies meeting the highest global standards for corporate transparency, accountability and social and environmental performance. We became a B Corp to join with a larger community of service-focused businesses who believe that it is possible to put people over profits and to show that you can be successful while treating team members and clients as human beings and not just numbers on a spreadsheet.

Civic 50 Colorado

The Civic 50 Colorado award recognizes companies that set the standard for superior corporate citizenship in our state by Points of Light, the world’s largest organization dedicated to volunteer service. This award uses an evaluation tool that exclusively measures corporate civic involvement based on a company’s commitment of time, skills and resources and how those tangible and intangible giftspositively impact their communities. The collective scores will serve as a benchmark to help other companies increase their own social responsibility efforts. GFM | CenterTable was recognized as a Civic 50 Colorado company in 2019 and 2020.

KEY GIVING MEMBERSHIPS:

b-corp
ColoradoPhilanthropy2019-vertical no tagline

Companies Uniting Against Racism

Because words are not enough, GFM | CenterTable leadership stepped forward with other committed companies including Ball Corporation, Craig Hospital, Delta Dental of Colorado, HSS, IMA Financial Group, the Rocky Mountain Region of JLL, Prosono, RK, Sage Hospitality Group and Xcel Energy, to establish aCEO pledge  of action. Together, we committed to developing action steps in 2020, for our companies to combat racism by listening, learning and leading more effectively as companies. To date, more than 130 companies have joined the pledge. 

Companies Uniting Against Racism Logo

Culturally Inclusive Collaborative

At GFM | CenterTable, our team members are driven by the fact that diverse cultural perspectives inspire creativity and fuel innovation, and that cultural competency, insight and local knowledge equate to higher, more inclusively targeted and ultimately, more successful marketing campaigns. We  also  recognize that we don’t have all the answers, so we are committed to engaging partners who can supplement our expertise and knowledge in these areas. As such, we have developed a Culturally Inclusive Collaborative composed of partners who represent and work closely with communities of varied cultures,  ethnicities, sexual  orientations and  socioeconomic  backgrounds.

We engage these partners to enrich our campaigns and projects. Members of our Culturally Inclusive Collaborative work with our team in a number of ways, including developing campaigns, assessing messaging and branding initiatives, and planning outreach efforts, on behalf of a number of our clients.

GFM | CENTERTABLE AGENCY SUPPORT

50%

OF CLIENTS THAT RECEIVED SERVICES AT A REDUCED NONPROFIT RATE

(2020)

$112,593

IN NONPROFIT CASH DONATIONS (OUTSIDE OF THE GET GROUNDED FOUNDATION GRANTS)

(since 2011)

$336,865

IN NONPROFIT SPONSORSHIPS

(since 2011)

$97,421

IN DONATED SERVICES

(2020)

BOARDS AND COMMITTEES OUR TEAM MEMBERS SERVE ON:

  • AfricAid 
  • Boulder Voices for Children 
  • Bowdoin College Alumni Board 
  • Center for Women’s Health Research 
  • Colorado Academy Alumni Board 
  • Colorado Humanities 
  • Colorado Outward Bound School 
  • Colorado Succeeds 
  • Colorado Women’s Chamber of Commerce 
  • Denver Art Museum 
  • Denver Metro Chamber Leadership Foundation 
  • Denver Press Club 
  • Denver Urban Gardens
  • Downtown Denver Partnership, Inc.
  • Early Milestones Colorado 
  • Front Range Community College (MGD Program) 
  • Havern School 
  • Louisville Public Library Foundation 
  • North City Park Civic Association 
  • PawsCo 
  • Platte Forum 
  • Rocky Mountain Children’s Law Center 
  • Tennyson Center for Children 
  • Wartburg College and Wartburg West 
  • World Affairs Challenge 
  • Various Parent-Teacher Associations