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Monthly Archives: December 2011

Newsroom layoffs rose by 30 percent in 2011

By Gil Rudawsky | Published: December 31, 2011

The newspaper industry continues to experience severe losses. How are PR professionals to react? GroundFloor Media’s crisis communication expert Gil Rudawsky offers some thoughts and numbers.

Posted in Crisis Communication, Issues Management | Leave a comment

Lessons in PR and journalism from Hunter S. Thompson

By Gil Rudawsky | Published: December 20, 2011

Early in my career, I spent some time with Hunter S. Thompson. At the time, I was a cub reporter in Aspen, full of ideals but without much experience—professional or otherwise. Thompson was already a nationally known author and political/social commentator, who was still healthy and years away from giving in to his demons. During [...]

Posted in In the News, Issues Management | Tagged aspen, crisis communication, gonzo, hunter s. thompson, Public Relations | Leave a comment

A New Perspective

By Amanda Brannum | Published: December 19, 2011

As part of GroundFloor Media’s 10th anniversary Get Giving initiative, I was a member of the Colfax Crew, the team that was supporting Colfax Community Network (CCN). As a reminder, CCN advocates for and works on behalf of children and families residing in low-income, transient housing (primarily residential motels) along Colfax Avenue by providing information, [...]

Posted in Uncategorized | Tagged Uncategorized | Leave a comment

Managing Social Media During the Holidays

By Alexis Anzalone Anderson | Published: December 14, 2011

The last two weeks of December become a ghost town in many offices, as employees scatter far and wide to celebrate the holidays with family and friends. Social media management often falls to the wayside as team members focus on year-end reports and 2012 plans instead of Facebook updates and new blog content. It could [...]

Posted in Uncategorized | Tagged Social Media | Leave a comment

Tails are wagging!

By Amanda Brannum | Published: December 13, 2011

If you read Kristina Reilly’s blog post in October, you learned that the GrrroundFloor Animals at GFM united to support Morris Animal Foundation’s Canine Cancer Campaign as part of GroundFloor Media’s 10th Anniversary Get Giving project. We reached our goal to donate a minimum of $2,500 and had fun putting together a video featuring all [...]

Posted in Uncategorized | Tagged Uncategorized | Leave a comment

Managing Social Media During the Holidays

By Alexis Anzalone Anderson | Published: December 13, 2011

The last two weeks of December become a ghost town in many offices, as employees scatter far and wide to celebrate the holidays with family and friends. Social media management often falls to the wayside as team members focus on year-end reports and 2012 plans instead of Facebook updates and new blog content. It could [...]

Posted in Uncategorized | Tagged Uncategorized | Leave a comment

5 things PR pros can expect in 2012

By Gil Rudawsky | Published: December 11, 2011

Fasten your seatbelts; it’s going to be an interesting ride, particularly for crisis communication and issues managements, says Gil Rudawsky, of Denver-based GroundFloor Media.

Posted in Crisis Communication, Uncategorized | Tagged 2012, corporate, crisis, crisis communication, crisis response, denver, groundfloor media, Internal Communications, issues management, Social Media, social media, Uncategorized | Leave a comment

Perception vs. Reality: How to Rebuild a Reputation

By Barb Jones | Published: December 6, 2011

In the world of public opinion, perception is reality. What can a company or organization do when it has fallen from grace? Can a company or organization’s reputation ever be restored? What are the steps to restore a damaged reputation?

Posted in In the News | Tagged counsel, crisis, crisis communication, crisis response, groundfloor media, media, mexico, Penn State, Public Relations, Reputation Management, reputation management | 1 Response

6 ways to respond to tricky interview tactics

By Gil Rudawsky | Published: December 3, 2011

GroundFloor Media’s Crisis Communication experts offer these guidelines to help you avoid getting fooled by a clever reporter

Posted in Crisis Communication | Tagged communications, crisis, crisis response, denver, groundfloor media, management, media, Media Training, reputation | Leave a comment

Kids on Colfax

By Kimmie Greene | Published: December 1, 2011

Thanksgiving came a bit early to GroundFloor Media (GFM) this year. In the weeks leading up to the annual kick-off to the holiday season, Alexis Anderson, Amanda Brannum, Kimmie Greene, Laura Love-Aden and Jennefer Traeger, aka the Colfax Crew, set out to collect personal hygiene products and clothing donations to support the Colfax Community Network [...]

Posted in GroundFloor Media | Tagged Charitable Donations, Colfax Community Network, Community Giving, Employee Volunteerism | Leave a comment
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