Monthly Archives: July 2012

Two sides to every story

By Emily Port | Published: July 30, 2012

I have to admit that as a communications professional, I get a rush out of debating strategies for handling a client’s crisis. Should you talk to or avoid the likes of 20/20, Frontline or, for that matter, The New York Times when these outlets seem bent on pursuing an angle, no matter what you say? [...]

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Discovery Session: Why the next generation of health professionals will move in packs

By Kristina Reilly | Published: July 27, 2012

For Lauren Cook’s final post from The Colorado Health Symposium “Health Equity: Bridging the Divides,” she explores how the health care industry is slowly learning what nature has known all along – that thinking in groups is clearly more effective, efficient and successful. The session was best exemplified by the story of a teenage girl who walked into [...]

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Discovery Session: Food deserts are real, and so are their health consequences

By Kristina Reilly | Published: July 26, 2012

Lauren Cook is attending this year’s The Colorado Health Symposium “Health Equity: Bridging the Divides.” In the first discovery session about Food Deserts, a correlation was drawn between a community’s access to healthy food options and its overall health. Not surprisingly, there’s a direct connection between the type of food being sold in a neighborhood and the [...]

Posted in GFM Client News, Health & Wellness | Tagged Colorado Health Symposium, Food Desert, The Food Trust | Leave a comment

A Week in the Life: Amanda Brannum’s Week in Photos

By Kristina Reilly | Published: July 25, 2012

Amanda Brannum is a senior director of communications at GFM and resident art aficionado. Her week in photos takes us along on her Colorado Staycation and also celebrates some big milestones for her family.

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7 guidelines for responding after a tragic event

By Gil Rudawsky | Published: July 23, 2012

The shooting spree at a Colorado cinema warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster? A hint: remember the victims first.

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A Week in the Life: Carrie Odberg’s Week in Photos

By Kristina Reilly | Published: July 19, 2012

Carrie Odberg, director of first impressions at GFM.

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Who wins when reporters cut and paste press releases?

By Gil Rudawsky | Published: July 18, 2012

It happens regularly in newsrooms, especially with dwindling staffs. But is it a good thing for journalism—or public relations? GroundFloor Media’s Gil Rudawsky offers his take, with the advantage of being in both worlds.

Posted in In the News | Tagged expert, kansas city star, lawsuit, media, Media Training, news, press release, reporter | Leave a comment

The Importance of Community Involvement: Reflection on IMPACT Denver, 2012

By Alexis Anzalone Anderson | Published: July 16, 2012

IMPACT Denver is a six-month leadership and civic engagement program offered by the Denver Metro Chamber Leadership Foundation. Several GFM colleagues have completed IMPACT Denver and/or Leadership Denver and raved about the experience, friendships made and community networks broadened. When my IMPACT journey began in January 2012 our final class day in June seemed so [...]

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Social Media: The Dr. Jekyll and Mr. Hyde of Crisis Communications

By Jim Licko | Published: July 13, 2012

We’ve all seen “social media gone wrong” scenarios. Actually, we can’t really avoid them since they pop up on a daily basis. Just this past week we can watch the Viacom/DirecTV debacle play out on social networks and laugh at the staged Nokia After Party tweets from the ESPY’s. On the flip side, communicating through [...]