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Author Archives: Gil Rudawsky

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7 guidelines for responding after a tragic event

By Gil Rudawsky | Published: July 23, 2012

The shooting spree at a Colorado cinema warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster? A hint: remember the victims first.

Posted in Crisis Communication, In the News | Tagged Media Training | Leave a comment

Who wins when reporters cut and paste press releases?

By Gil Rudawsky | Published: July 18, 2012

It happens regularly in newsrooms, especially with dwindling staffs. But is it a good thing for journalism—or public relations? GroundFloor Media’s Gil Rudawsky offers his take, with the advantage of being in both worlds.

Posted in In the News | Tagged expert, kansas city star, lawsuit, media, Media Training, news, press release, reporter | Leave a comment

CEO For An Hour Prompts PR Crisis

By Gil Rudawsky | Published: July 11, 2012

The mega merging of Duke Energy and Progress Energy resulted in the unexpected ‘CEO for a day’ incident. The company has stayed mum—a good move.

Posted in Crisis Communication, In the News | Tagged CEO, crisis, Duke Energy, gil rudawsky, groundfloor media, Progress Energy, stock | Leave a comment

The ethical way to crash a press conference

By Gil Rudawsky | Published: July 3, 2012

A junior PR exectutive gets caught misrepresenting herself as a reporter at a community meeting. Why it’s not ethical or worth it to lie about who you are or your intentions.

Posted in Crisis Communication, In the News | Tagged Reputation Management | Leave a comment

Amid historic wildfires, Twitter becomes go-to news source

By Gil Rudawsky | Published: June 27, 2012

Forget local news, I’m getting my Colorado fire updates from Twitter.

Posted in In the News | Tagged boulder, fire, flagstaff, gil, hashtag, news, rudawsky, Social Media, Twitter, waldo canyon | 1 Response

Facing new doping allegations, Armstrong fights back—again

By Gil Rudawsky | Published: June 22, 2012

Lance Armstrong takes another lap around the court of public opinion. Can he retain his seven titles—and his credibility?

Posted in Crisis Communication, In the News, Issues Management | Tagged armstrong, communication, crisis, cycling, doping, gil, groundfloor, lance, management, media, news, reputation, rudawsky, tour | Leave a comment

Best Buy’s lax response lets PR crisis drag on for months

By Gil Rudawsky | Published: May 24, 2012

A tawdry scandal has cost the company its CEO and, ultimately, its founder/chairman. The fallout could have ended in December.

Posted in Crisis Communication, In the News | Tagged best buy, communication, crisis, expert, gil, groundfloor, management, reputation, Reputation Management, rudawsky, scandal | Leave a comment

The No. 1 PR lesson from Yahoo CEO’s résumé gaffe

By Gil Rudawsky | Published: May 11, 2012

In journalism, there’s a saying: ‘If your mother says she loves you, check it out.’ Turns out that applies to executives’ résumés, too.

Posted in In the News | Tagged crisis, gil, groundfloor, management, media, reputation, Reputation Management, resume, rudawsky, strategy, yahoo | Leave a comment

Is the media phone interview dead?

By Gil Rudawsky | Published: May 7, 2012

Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?

Posted in Crisis Communication | Tagged burson-marsteller, crisis communication, crisis response, denver, gil, groundfloor media, issues management, media, Media Training, poynter, reporters, rudawsky, social media, training, Twitter | Leave a comment

Mom bloggers assert their influence on politics

By Gil Rudawsky | Published: April 23, 2012

Comment about Ann Romney “not working a day in her life” draws a sharp online response from mom bloggers, reinforcing the power of this group in the upcoming national election.

Posted in In the News | Tagged ann, bloggers, election, gil, mom, obama, romney, rudawsky, Social Media, social media, Twitter | Leave a comment
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