Author Archives: Gil Rudawsky

7 guidelines for responding after a tragic event

By | Published: July 23, 2012

The shooting spree at a Colorado cinema warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster? A hint: remember the victims first.

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Who wins when reporters cut and paste press releases?

By | Published: July 18, 2012

It happens regularly in newsrooms, especially with dwindling staffs. But is it a good thing for journalism—or public relations? GroundFloor Media’s Gil Rudawsky offers his take, with the advantage of being in both worlds.

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CEO For An Hour Prompts PR Crisis

By | Published: July 11, 2012

The mega merging of Duke Energy and Progress Energy resulted in the unexpected ‘CEO for a day’ incident. The company has stayed mum—a good move.

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The ethical way to crash a press conference

By | Published: July 3, 2012

A junior PR exectutive gets caught misrepresenting herself as a reporter at a community meeting. Why it’s not ethical or worth it to lie about who you are or your intentions.

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Amid historic wildfires, Twitter becomes go-to news source

By | Published: June 27, 2012

Forget local news, I’m getting my Colorado fire updates from Twitter.

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Facing new doping allegations, Armstrong fights back—again

By | Published: June 22, 2012

Lance Armstrong takes another lap around the court of public opinion. Can he retain his seven titles—and his credibility?

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Best Buy’s lax response lets PR crisis drag on for months

By | Published: May 24, 2012

A tawdry scandal has cost the company its CEO and, ultimately, its founder/chairman. The fallout could have ended in December.

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The No. 1 PR lesson from Yahoo CEO’s résumé gaffe

By | Published: May 11, 2012

In journalism, there’s a saying: ‘If your mother says she loves you, check it out.’ Turns out that applies to executives’ résumés, too.

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Is the media phone interview dead?

By | Published: May 7, 2012

Reporters are ditching phone calls in favor of email exchanges and even Twitter messages. What does this mean for your interactions with journalists?

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Mom bloggers assert their influence on politics

By | Published: April 23, 2012

Comment about Ann Romney “not working a day in her life” draws a sharp online response from mom bloggers, reinforcing the power of this group in the upcoming national election.

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