Building Brand Relationships through Authentic Storytelling and Immersive Experiences
This is the third of a three-part series about key learnings from this year’s South … Read More >
The New Era of Creative Storytelling (Part 2 of 2)
In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
The New Era of Creative Storytelling (Part 1 of 2)
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
Aspect Ratios and Storytelling
A wide shot of the vastness of space. An intimate home video of a child’s … Read More >
Storytelling as a Presentation Tool
At the core, those of us at GFM and CenterTable consider ourselves storytellers. Whether we’re … Read More >
Live, Baby, Live! Storytelling on Facebook Livestream
Tips for amplifying messaging on location Facebook Livestream.
What We’re Reading: Snapchat goes public, but long-form storytelling isn’t going away
It was a big week for Snapchat, as the social platform went public this week. … Read More >
The Storytelling Power of Animated GIFs
Animated GIFs became more accessible than ever when Apple created its GIF keyboard for iOS … Read More >
Weekly Reads – Dynamic Storytelling Takes Many Steps. Don’t Miss Them.
Thanksgiving is around the corner, which means the deluge of social media roundups and articles … Read More >
Tips to Improve Your PR Storytelling
I was on a road trip with my family recently and we had some time … Read More >