In the Modern Age bigger isn’t better, but effectiveness is. And we have the means to measure effectiveness down to the penny. We need to stop trying to “go viral” or somehow duplicate the Super Bowl Oreo tweet and spend that time creating content aimed at cultivating specific, high-quality audiences instead.
It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling. This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days.
A wide shot of the vastness of space. An intimate home video of a child’s … Read More >
At the core, those of us at GFM and CenterTable consider ourselves storytellers. Whether we’re … Read More >
Tips for amplifying messaging on location Facebook Livestream.
It was a big week for Snapchat, as the social platform went public this week. … Read More >
Animated GIFs became more accessible than ever when Apple created its GIF keyboard for iOS … Read More >
Thanksgiving is around the corner, which means the deluge of social media roundups and articles … Read More >
I was on a road trip with my family recently and we had some time … Read More >
A look at the power of storytelling in PR to engage audiences.