Corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. As more and more businesses seek this “triple bottom line,” the teams at GroundFloor Media and its sister agency, CenterTable, work with clients (for-profit and nonprofit alike) to develop strategic, practical and applicable programs that deliver maximum value back to their organizations and the communities they serve.
When you’re partnered with organizations that share your inherent values, the community as a whole reaps the rewards. Our team crafts thoughtful Corporate Social Responsibility (CSR) campaigns and messaging to promote your company’s commitment to doing the right thing. These campaigns create brand affinity and lasting loyalty from your employees.
At our core, we are storytellers and CSR narratives can take many shapes and sizes. We also know when you humanize a brand and generate goodwill, it is shareable and contagious. Using proven methods such as social media, digital advertising, marketing, community-centric events, media outreach and content generation, our team is able to effectively execute and measure integrated cause-marketing campaigns.