Coca-Cola Wants to Get Rid of the Press Release: Will it Happen?
When the most recognized brand in the world vows to “kill the press release,” PR practitioners should take notice. Of…
When the most recognized brand in the world vows to “kill the press release,” PR practitioners should take notice. Of…
It happens regularly in newsrooms, especially with dwindling staffs. But is it a good thing for journalism—or public relations? GroundFloor Media’s Gil Rudawsky offers his take, with the advantage of being in both worlds.
Challenge This client offers managed communications services, including SD-WAN and UCaaS, and high-capacity bandwidth and transport services to businesses across…
Challenge Leverage traditional and digital strategies and tactics to help recruit 2,020 CASA (court-appointed special advocate) volunteers within the state…
Challenge Emphasize the benefits of the Colorado Health Foundation’s highly sensitive sale of its 40 percent equity stake in the…
Challenge Qdoba was one of the first fast-casual chains to capitalize on the street food trend with the national launch…
Challenge The USA Swimming Foundation charged GFM with garnering media coverage and generating social media engagement about a six-city water…
Challenge In early 2009, one of Colorado’s largest private employers became the focus of a class action lawsuit, which played…
Clear, concise writing is absolutely crucial in a brand’s marketing efforts. Explore how to use active voice to ensure that your brand’s message is conveyed.
At the core, those of us at GFM and CenterTable consider ourselves storytellers. Whether we’re developing social media content, drafting…