Social Media Campaign Increased Customer Engagement for Orange Leaf Frozen Yogurt
Challenge Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen yogurt (“froyo”) franchise with more than 300 locations in the…
Challenge Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen yogurt (“froyo”) franchise with more than 300 locations in the…
By alex
Learn how Apple’s recent paid social strategy with a hyper-targeted Twitter campaign earned the company extra exposure & directly impacted their earned media.
At SXSWi I attended dozens of presentations that inspired these tips and age-old storytelling strategies to make your next presentation more effective.
By Gil Rudawsky
The newspaper industry continues to experience severe losses. How are PR professionals to react? GroundFloor Media’s crisis communication expert Gil Rudawsky offers some thoughts and numbers.
By Gil Rudawsky
GroundFloor Media offers some tips on how not to work with journalists, covering crisis communications, issues management and crisis response.