Our Team

Carissa McCabe, APR

Vice President

During the course of her 20-year career, Carissa has specialized in consumer-facing media, digital strategy, crisis planning and issues management. She’s provided strategic counsel to clients including Starbucks, Be a Smart Ash, Quiznos, Children’s Hospital Colorado and Qdoba Mexican Grill. Her talent with community connections was demonstrated when she identified and built a city-wide training opportunity to utilize GroundFloor Media’s Online War Room for healthcare organizations and first responders to test strategies for a theoretical Ebola catastrophe. Previously, she was VP of marketing and communications at Morris Animal Foundation.

Littleton, Colorado
Colorado State University
105.5 The Colorado Sound, NPR podcasts, John Denver and some pop
Jasmine tea with a spoonful of honey and a dash of almond milk

Results-oriented, big-picture thinker

Carissa volunteers at her children’s school and truly enjoys cooking for her family. Since becoming a parent, food that’s both delicious and healthy has become a passion. She loves exploring recipes online and testing them out in her kitchen. Carissa and her family love to explore the sights around Denver and beyond – but travel has taken on a new twist with two kiddos in tow. Nonetheless, she remains curious about the world out there and endeavors to explore it whenever she can.

Recent Posts

The Smart Ash Animation

Animation Brings Tricky Topic to Life

GFM and CenterTable are proud to be working on the Be A Smart Ash campaign since 2015. The latest aspect of the campaign is a new animated series called The Smart Ash. Find out how your new favorite superhero was brought to life.

Other Team Members

Ashley Cohen profile picture

Ashley Cohen

Senior Director of Communications

Ramonna Robinson profile picture

Ramonna Robinson

President & Managing Partner

Jeremy Story profile picture

Jeremy Story

Vice President

Rebecca Scanlan profile picture

Rebecca Scanlan

Senior Director of Communications