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Monthly Archives: June 2012

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A Week in the Life: Jon Woods’ Week in Photos

By Kristina Reilly | Published: June 29, 2012

Jon Woods, senior director of social media & digital strategy at GFM (aka the new guy). Wednesday wine night with friends is always a hit. Woke up Saturday morning to the destruction of one of my favorite old buildings. Where on earth will people get their slime tables now? My wife and I braved the [...]

Posted in A Week In the Life | Leave a comment

What We’re Reading – week of June 25, 2012

By Carissa McCabe, APR | Published: June 29, 2012

Last week’s What We’re Reading focused on engagement, and this week we’ve got the research to back it up. From which words garner the most fan conversation and action on Facebook (hint – avoid “like” or “click”, but “chocolate” will get you everywhere!), to whose recommendation has the most influence on purchase decisions, there are [...]

Posted in Uncategorized | Tagged Uncategorized | Leave a comment

Best Way to Avoid a Self-Made Crisis? Slow Down!

By Carissa McCabe, APR | Published: June 28, 2012

Image credit: USAToday.com Depending upon where and when you chose to get your news this morning, this may come as a shock: the United States Supreme Court ruled to largely uphold the Affordable Care Act (ACA) this morning.  Unfortunately, in the race to be the first to break the news, a handful of major news [...]

Posted in Uncategorized | Tagged Crisis Communications, Social Media | Leave a comment

Amid historic wildfires, Twitter becomes go-to news source

By Gil Rudawsky | Published: June 27, 2012

Forget local news, I’m getting my Colorado fire updates from Twitter.

Posted in In the News | Tagged boulder, fire, flagstaff, gil, hashtag, news, rudawsky, Social Media, Twitter, waldo canyon | 1 Response

8 Reasons Why Sheryl Sandberg is Awesome

By Lauren Cook | Published: June 26, 2012

It’s no secret that I’m a huge fan of Facebook’s chief operating officer, Sheryl Sandberg (she’s even listed on our company’s Pinterest board among other influencers and PR crushes we all hold close to our heart). For those of you who don’t know, this is a woman to watch and it’s not just because Mark [...]

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What We’re Reading – week of June 18, 2012

By Carissa McCabe, APR | Published: June 22, 2012

Reading through the news this week we’ve seen a strong trend toward the topic of engagement on social media. From how to identify the content your fans really want in video to being in-the-moment and making real-time connections, it seemed tips, trends and opinions on how to connect with audiences via social media was the [...]

Posted in Uncategorized | Tagged GFM social media | Leave a comment

Facing new doping allegations, Armstrong fights back—again

By Gil Rudawsky | Published: June 22, 2012

Lance Armstrong takes another lap around the court of public opinion. Can he retain his seven titles—and his credibility?

Posted in Crisis Communication, In the News, Issues Management | Tagged armstrong, communication, crisis, cycling, doping, gil, groundfloor, lance, management, media, news, reputation, rudawsky, tour | Leave a comment

Content vs. Connections – The Push and Pull of Social Media

By Jim Licko | Published: June 21, 2012

You don’t have to look through your RSS feed for very long to find a variety of blog posts about the staying power of Facebook, or the adoption (or lack thereof) of Google+. I recently ran across this insightful post that discusses how Facebook is inherently more about connections (people you know) and Google+ is [...]

Posted in GroundFloor Media | Tagged communications, connections, content, Denver, digital marketing, digital strategy, Social Media, social strategy, strategy | Leave a comment

A Week in the Life: KP’s Week in Photos

By Kristina Reilly | Published: June 20, 2012

Kristina Reilly (aka “KP”), director of business operations at GFM, wife, mother, daughter, friend (in no particular order). I was pretty excited when I was asked to be the first team member at GFM to kick off our “A Week in the Life Of” blog series since I was in the middle of taking an [...]

Posted in A Week In the Life, Uncategorized | Tagged Uncategorized | Leave a comment

What We’re Reading – week of June 11, 2012

By Carissa McCabe, APR | Published: June 15, 2012

We can’t help but be inspired seeing examples of companies using social media successfully. So if you’re anything like us, we’re sure you’ll enjoy the case studies we’ve highlighted this week from the Boston Celtics and Runner’s World. Whether you’re a sports fan or not, the lessons learned from each example are worth the quick [...]

Posted in Uncategorized | Tagged GFM social media | Leave a comment
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