Author: alex

This year, we were thrilled to have Carissa McCabe and Olivia Ward attend South by Southwest (SXSW). During their time…

Each year we start the new year with high hopes, dreams and resolutions. Sadly, by February, 80 percent of us…

The Royal Wedding between Prince Harry and Meghan Markle captivated millions. There are lessons from event that could help your PR strategy in the future.

Clear, concise writing is absolutely crucial in a brand’s marketing efforts. Explore how to use active voice to ensure that your brand’s message is conveyed.

Everyone knows the shot. And everyone wants it. We were on set at a video shoot with a client recently who really…

On Super Bowl Sunday, Netflix reshaped the way we want movies by teasing and releasing a new feature film on the same night.

Consider your audience’s response. That’s a cardinal rule for consumer brands when considering digital content. But does the same now go for consumers?