The fourth day of South by: When sleep deprivation and too many creative thoughts in your head from the previous three days starts to cloud everything. But the sun came out today and we had an impressive lineup of speakers. Here are our top takeaways from Monday at SXSW 2017:
I attended a wide variety of sessions today, the first being “Blending Leadership: Online and Offline,” where presenter Reshan Richards reviewed six pillars of leadership traits from his book. From a professional development standpoint, the main takeaway for me was, “Once you’ve become more efficient and find yourself with an extra 30 minutes or hour in your day, be intentional about how you fill that time. Don’t cram it with busy work. Rather, spend it on something you’d hoped to do from an aspirational standpoint.”
Yesterday it didn’t just rain – it poured on Austin. We didn’t lose any electronics to the downpour (Carissa met someone who had just lost their iPhone in a puddle…), but we did run from building to building and learned to bloom where we were planted. Here are the highlights:
Fried chicken w/the hot sauce, please.
The fried chicken from Mr. P’s Electric Cock was just what the doctor ordered on a rainy day.
Piranha sushi’s take on the Old Fashioned.
Jim started the week with an Old Fashioned, and nearly every restaurant we’ve eaten at has had one on the menu. So now we’re on the #OldFashionedTour
Hang Ten, bro.
Surfing in downtown Austin as a part of a promotion for the TNT show Animal Kingdom.
“I put my feelings on Instagram” – an attendee explaining how not every man is always looking at women on Instagram
New socks from Richer Poorer!
Pretty cool when a speaker decides to have her “Oprah Moment” and give the entire room a pair of free socks!
Tons of great info on Saturday – including some audience targeting from Antiques Roadshow
It was a rainy day in Austin, but that didn’t slow the super strong lineup of speakers and events on a Saturday. Here are the most memorable takeaways from Day 2 of SXSW 2017:
My first session of the day included representatives from Major League Baseball and the WWE discussing the future of providing content direct to consumers. It was interesting to hear how large brands are constantly working to push streaming/live content to their audiences, and how the target is constantly evolving based on audience needs. The most interesting comment was how consumers have built-in expectations about pricing and flexibility of the packages based on how they currently pay for Netflix or Hulu. The takeaway is knowing your audience and what their expectations are before working on a model that doesn’t meet their needs and, one that ultimately will fail because your customer’s expectations don’t align.
The buzz and anxiety of the first sessions at South by Southwest (SXSW) are palpable. And its easy to see some of the broader themes of SXSW 2017 rise to the surface: leadership in times of adversity, using the technologies we have at our fingertips to solve everyday problems and the rise of chatbots were some of the front runners. Here are our highlights from Friday at SXSW: Read more after the jump…
Hopefully we’ll provide enough content to make it feel like you’re in Austin.
The annual pilgrimage to Austin is upon us this week, and once again GroundFloor Media and CenterTable will be bringing you the sights and sounds of the South by Southwest Interactive (SXSWi) conference! Beginning Thursday, March 9 and continuing through Tuesday, March 14 Carissa McCabe and I will be hitting up as many sessions, brand activations, concerts, product releases, networking events and Bar-b-ques as possible, and reporting back here on the GFM/CenterTable blog as well as a variety of social platforms.
We’ve recently been hearing a frequent question from a number of our clients: “Is it even worth it to be active on Facebook anymore, given how you have to pay for anyone to see your content?”
It’s true that Facebook’s continually evolving news feed algorithm has been placing less and less emphasis on brand-related content. There are so many variables at play that it’s hard to provide a concrete statistic, but some research shows that your posts may be organically reaching only 6.5 percent of your total fan base – or even less. Gone are the days when all of your organic posts can easily reach thousands of customers. Read more after the jump…
We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…
The numerous recaps of 2016 have been written, so it’s clearly time to usher in the “what will happen in 2017” articles, and we have a number of interesting insights and predictions for you this week. This is for certain: the only constant in our industry is change.
The decline of organic reach on social platforms continued in 2016. Changes in platform algorithms are making it harder and harder to get your messages in front of your followers. But fear not, says Fast Company, “The new social media order that’s taking shape in 2017 promises companies the kind of precision and measurable results long expected from traditional channels like print and broadcast.”
While the Fast Company article tells us as many as 25% of purchases are influenced by social media, this research-based article is a bit more specific, “45% of people are more likely to tell friends and family about a brand after watching a good video by that brand on social media.
Juxtaposed against organic reach, the social media and digital advertising target continues to move at a breakneck pace. The advent of live and 360 video offerings are the latest keeping advertisers on their toes…and there doesn’t seem to be any end to the constant change in sight.
Speaking of change, Google’s latest offering is connecting brands directly with YouTube personalities/influencers, leaving some influencer-related agencies wondering what their future seat at the table will look like.
What CenterTable and GroundFloor Media Blogged About This Week:
We’ve got quite a few book worms at GroundFloor Media (GFM) and CenterTable. Then there are the rest of us who (thanks to #content) read a ton of blog posts, tweets and articles throughout the year but don’t get around to reading nearly as many books as we’d like.
One of the many great parts about the holidays is having a few days to dig in, potentially ditch the phone (gasp!), and read a good old-fashioned book or two. Along those lines, here are a couple that come highly recommended from our team, and that tie back to social media/digital strategy, business and company culture. If you’re looking for a few last minute holiday reading recommendations, we hope this helps. Read more after the jump…