Author Archives: Jim Licko

When is Live Video a Good Idea?

The CenterTable team in a live broadcast from the Greeley Stampede.

The CenterTable team in a live broadcast from the Greeley Stampede.

In my time as a news reporter there were two types of producers (generally): Those who only used the live truck for breaking/extremely visual stories and those who used live trucks in virtually every newscast.

Fast forward more years than I’m willing to admit, and we’ve got a similar situation now that Facebook, Instagram and Twitter all have “live” video options. Many brands and individuals are using live video options extremely sparingly (if at all) while others seem to be using it all of the time.

What’s the smart approach? Read more after the jump…

New Features for Your Fourth of July Week

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It seems you can’t even take a couple of days off to celebrate America’s independence without missing new updates to nearly every social media platform. When Instagram zigs, Snapchat seems to zag – the latest in big updates to each platform are listed in this week’s reads below.

Snapchat:

CNBC: Snap Now Lets Users Add Links to Snaps
It’s been a long time coming, but Snapchat users can now add links to their snaps via the new feature they’re calling “Paperclip.” The feature moves Snapchat ahead of rival Instagram when it comes to flexibility in driving traffic to outside sources, which of course has a ton of traffic/conversion potential. Read more after the jump…

Content is All Around You (Even if You Think It’s Boring)

Some behind-the-scenes content, combined with "staff pics" from our clients at Elite Brands.

Some behind-the-scenes content, combined with “staff picks” from our clients at Elite Brands.

We’ve had a couple of strategy sessions with our clients recently and a recurring theme has come up: Sometimes what you consider “boring” might actually be extremely engaging content.

Anyone who works in a warehouse, production facility or “in-the-field” probably doesn’t see a whole lot of intrigue from said workspace. But time and time again, we’ve seen audiences be completely captivated and engaged with behind-the-scenes content of how things are made, how machinery works, or what people do in their daily work routine.

Read more after the jump…

Lenses are the New Cool Kid on the Block

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Both Snapchat and Pinterest announced new “lenses” in the past week, aimed at improving user experience and engagement. First reactions – both concepts are very impressive. We also highlight the flip side of the coin with brands – how much is too much with creative campaigns, to the point that it turns off audiences? To be sure, we’re walking a fine line in marketing and communications.

Digital Advertising:

Wall Street Journal: The Danger of Assertive Advertising
A new study tells us that consumers are turned off when being told what to do. In fact, one aspect of the study resulted in consumers spending only half as much as a result of more assertive ads. Much like our audience-first approach at CenterTable, it’s a case in point that knowing your audience (how they behave, what they expect and what they want) is always the first strategic step in any marketing communications campaign. Read more after the jump…

Thoughts from CenterTable’s 6th SXSWi Denver Download

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Capitalizing on in-person opportunities as well as digital opportunities brings us Back to the Future.

Last week we hosted our sixth South by Southwest Interactive “Denver Download” – a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons (who hosted one of the festival’s on-site social media lounges), Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and yours truly. Below is a recap of common themes that were discussed during the event – all relevant concepts to look to as evolving trends in digital marketing in 2017.

Knowing your audience (and segmenting your messaging and marketing plan accordingly) is more important than ever.

Gone are the days of distributing one message to as many people as possible through digital channels. With so many social media and digital marketing platforms, combined with the fact that it’s not “solely Millennials” using Instagram or “only older people” using Facebook, it’s more important than ever to create specific audience personas and speak directly to each one of them with tailored content and messaging. Read more after the jump…

CenterTable @ SXSW 2017: Monday Sessions

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Art and inspiration are everywhere at SXSW.

The fourth day of South by: When sleep deprivation and too many creative thoughts in your head from the previous three days starts to cloud everything. But the sun came out today and we had an impressive lineup of speakers. Here are our top takeaways from Monday at SXSW 2017:

Jim’s Take:

  • I attended a wide variety of sessions today, the first being “Blending Leadership: Online and Offline,” where presenter Reshan Richards reviewed six pillars of leadership traits from his book. From a professional development standpoint, the main takeaway for me was, “Once you’ve become more efficient and find yourself with an extra 30 minutes or hour in your day, be intentional about how you fill that time. Don’t cram it with busy work. Rather, spend it on something you’d hoped to do from an aspirational standpoint.”

Read more after the jump…

CenterTable @ SXSW 2017: Saturday Favorites

Yesterday it didn’t just rain – it poured on Austin. We didn’t lose any electronics to the downpour (Carissa met someone who had just lost their iPhone in a puddle…), but we did run from building to building and learned to bloom where we were planted. Here are the highlights:

Fried chicken w/the hot sauce, please.

Fried chicken w/the hot sauce, please.

Nomnom:

The fried chicken from Mr. P’s Electric Cock was just what the doctor ordered on a rainy day.

 

 

Piranha sushi's take on the Old Fashioned.

Piranha sushi’s take on the Old Fashioned.

Libations:

  • Jim started the week with an Old Fashioned, and nearly every restaurant we’ve eaten at has had one on the menu. So now we’re on the #OldFashionedTour

 

 

 

Hang Ten, bro.

Hang Ten, bro.

 

Grab Bag:

Surfing in downtown Austin as a part of a promotion for the TNT show Animal Kingdom.

 

 

 

Overheard:

  • “I put my feelings on Instagram” – an attendee explaining how not every man is always looking at women on Instagram
New socks from Richer Poorer!

New socks from Richer Poorer!

Free stuff:

Pretty cool when a speaker decides to have her “Oprah Moment” and give the entire room a pair of free socks!

Number of steps taken:

  • Jim – 11,200
  • Carissa – 10,000

Hours of sleep:

  • Jim – 6.5
  • Carissa – 6.5

Caffeinated beverages consumed:

  • Carissa – 1 (I’ll do better today!)
  • Jim – 4

Through the lens:

Yes, please.

Yes, please.

 

 

 

 

 

 

 

 

 

 

 

~ Carissa and Jim

CenterTable @ SXSW 2017: Saturday Sessions

Tons of great info on Saturday - including some audience targeting from Antiques Roadshow

Tons of great info on Saturday – including some audience targeting from Antiques Roadshow

It was a rainy day in Austin, but that didn’t slow the super strong lineup of speakers and events on a Saturday. Here are the most memorable takeaways from Day 2 of SXSW 2017:

Jim’s Take:

  • My first session of the day included representatives from Major League Baseball and the WWE discussing the future of providing content direct to consumers. It was interesting to hear how large brands are constantly working to push streaming/live content to their audiences, and how the target is constantly evolving based on audience needs. The most interesting comment was how consumers have built-in expectations about pricing and flexibility of the packages based on how they currently pay for Netflix or Hulu. The takeaway is knowing your audience and what their expectations are before working on a model that doesn’t meet their needs and, one that ultimately will fail because your customer’s expectations don’t align.

Read more after the jump…

CenterTable @ SXSW 2017: Friday Favorites

The sights, the sounds, the smells…the free stuff! Here’s our rundown of favorite intangibles from Friday at SXSW 2017.

Shrimp and Grits, Moonshine-style

Shrimp and Grits, Moonshine-style

Nomnom:

Its hard to pass up Lambert’s BBQ from our first night in town for this category, but the shrimp and grits, seared rainbow trout and kale and bacon dip at Moonshine completely blew us away.

Libations:

Its been somewhat of a “Tour de Old Fashioned” for Jim so far. And Lambert’s offering was as smooth as they come.

 

 

 

 

www.meetatct.com

www.meetatct.com

Grab Bag:

Hey…I recognize that sticker!

 

 

 

 

 

Overheard:

“I’m here because I love the Internet – the same reason why you’re here!” ~ A street performer getting down to Sisqo

 

The Los Pollos Hermanos pop-up restaurant from the TV show Better Call Saul.

The Los Pollos Hermanos pop-up restaurant from the TV show Better Call Saul.

Celebrity-ish Sighting:

The Los Pollos Hermanos is the best chicken in Albuquerque…and now in Austin. #BetterCallSaul

 

 

 

 

 

Through the Lens:

Live music at Stubb's, and Austin stronghold.

Live music at Stubb’s, and Austin stronghold.

 

 

 

 

 

 

 

 

 

 

 

 

Number of Steps Taken:

Jim -12,865. Carissa – 11,562.

Hours of Sleep:

Jim – 5.5. Carissa – 6.5

Caffeinated Beverages Consumed:

Jim – 3. Carissa – 1.

CenterTable @ SXSW 2017: Friday Sessions

Noor Tagouri speaking at SXSWi 2017

Noor Tagouri speaking at SXSWi 2017

The buzz and anxiety of the first sessions at South by Southwest (SXSW) are palpable. And its easy to see some of the broader themes of SXSW 2017 rise to the surface: leadership in times of adversity, using the technologies we have at our fingertips to solve everyday problems and the rise of chatbots were some of the front runners. Here are our highlights from Friday at SXSW: Read more after the jump…