Author: Jim Licko

This is the third in a three-part series about the key themes from South by Southwest® (SXSW) 2022 from our colleagues…

One popular topic of conversation at SXSW was Web3. There were a wide variety of sessions dedicated to different aspects…

This is part one in a three-part series about the key themes from South by Southwest® (SXSW) 2022 from our colleagues…

In our final SXSW 2021 Virtual Recap, Jon Woods and Jim Licko discuss virtual worlds and how Gen Z doesn’t…

When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when…

We’re excited to share the news that GFM launched our sister agency – CenterTable. Our clients consistently express the need to engage with their audiences in authentic and meaningful ways. With our sister agencies, we will continue to do so through an integrated and impactful approach.

The advent of digital marketing and social media is great because it allows us to measure an infinite amount of metrics. The downside is determining which metrics are most important, and not wasting time on all of the other statistics. Here are five simple questions to ask when identifying the metrics that will matter most.

We talk a lot about developing crisis communication plans and how to handle media inquiries or social media conversations when something goes wrong, but one difficult question that seems to come up more often than not is, “doesn’t an apology imply that its our fault?”