Some behind-the-scenes content, combined with “staff picks” from our clients at Elite Brands.
We’ve had a couple of strategy sessions with our clients recently and a recurring theme has come up: Sometimes what you consider “boring” might actually be extremely engaging content.
Anyone who works in a warehouse, production facility or “in-the-field” probably doesn’t see a whole lot of intrigue from said workspace. But time and time again, we’ve seen audiences be completely captivated and engaged with behind-the-scenes content of how things are made, how machinery works, or what people do in their daily work routine.
Both Snapchat and Pinterest announced new “lenses” in the past week, aimed at improving user experience and engagement. First reactions – both concepts are very impressive. We also highlight the flip side of the coin with brands – how much is too much with creative campaigns, to the point that it turns off audiences? To be sure, we’re walking a fine line in marketing and communications.
Wall Street Journal: The Danger of Assertive Advertising A new study tells us that consumers are turned off when being told what to do. In fact, one aspect of the study resulted in consumers spending only half as much as a result of more assertive ads. Much like our audience-first approach at CenterTable, it’s a case in point that knowing your audience (how they behave, what they expect and what they want) is always the first strategic step in any marketing communications campaign. Read more after the jump…
Capitalizing on in-person opportunities as well as digital opportunities brings us Back to the Future.
Last week we hosted our sixth South by Southwest Interactive “Denver Download” – a chance for our clients and partners who attended the SXSWi conference in March to share the knowledge they gained with other clients, partners and colleagues back here in Denver. This year’s panel consisted of Comcast’s Cindy Parsons (who hosted one of the festival’s on-site social media lounges), Sukle’s Dan Schultz, Children Hospital Colorado’s Elizabeth Whitehead and yours truly. Below is a recap of common themes that were discussed during the event – all relevant concepts to look to as evolving trends in digital marketing in 2017.
Knowing your audience (and segmenting your messaging and marketing plan accordingly) is more important than ever.
Gone are the days of distributing one message to as many people as possible through digital channels. With so many social media and digital marketing platforms, combined with the fact that it’s not “solely Millennials” using Instagram or “only older people” using Facebook, it’s more important than ever to create specific audience personas and speak directly to each one of them with tailored content and messaging. Read more after the jump…
The fourth day of South by: When sleep deprivation and too many creative thoughts in your head from the previous three days starts to cloud everything. But the sun came out today and we had an impressive lineup of speakers. Here are our top takeaways from Monday at SXSW 2017:
I attended a wide variety of sessions today, the first being “Blending Leadership: Online and Offline,” where presenter Reshan Richards reviewed six pillars of leadership traits from his book. From a professional development standpoint, the main takeaway for me was, “Once you’ve become more efficient and find yourself with an extra 30 minutes or hour in your day, be intentional about how you fill that time. Don’t cram it with busy work. Rather, spend it on something you’d hoped to do from an aspirational standpoint.”
Yesterday it didn’t just rain – it poured on Austin. We didn’t lose any electronics to the downpour (Carissa met someone who had just lost their iPhone in a puddle…), but we did run from building to building and learned to bloom where we were planted. Here are the highlights:
Fried chicken w/the hot sauce, please.
The fried chicken from Mr. P’s Electric Cock was just what the doctor ordered on a rainy day.
Piranha sushi’s take on the Old Fashioned.
Jim started the week with an Old Fashioned, and nearly every restaurant we’ve eaten at has had one on the menu. So now we’re on the #OldFashionedTour
Hang Ten, bro.
Surfing in downtown Austin as a part of a promotion for the TNT show Animal Kingdom.
“I put my feelings on Instagram” – an attendee explaining how not every man is always looking at women on Instagram
New socks from Richer Poorer!
Pretty cool when a speaker decides to have her “Oprah Moment” and give the entire room a pair of free socks!
Tons of great info on Saturday – including some audience targeting from Antiques Roadshow
It was a rainy day in Austin, but that didn’t slow the super strong lineup of speakers and events on a Saturday. Here are the most memorable takeaways from Day 2 of SXSW 2017:
My first session of the day included representatives from Major League Baseball and the WWE discussing the future of providing content direct to consumers. It was interesting to hear how large brands are constantly working to push streaming/live content to their audiences, and how the target is constantly evolving based on audience needs. The most interesting comment was how consumers have built-in expectations about pricing and flexibility of the packages based on how they currently pay for Netflix or Hulu. The takeaway is knowing your audience and what their expectations are before working on a model that doesn’t meet their needs and, one that ultimately will fail because your customer’s expectations don’t align.
The buzz and anxiety of the first sessions at South by Southwest (SXSW) are palpable. And its easy to see some of the broader themes of SXSW 2017 rise to the surface: leadership in times of adversity, using the technologies we have at our fingertips to solve everyday problems and the rise of chatbots were some of the front runners. Here are our highlights from Friday at SXSW: Read more after the jump…
Hopefully we’ll provide enough content to make it feel like you’re in Austin.
The annual pilgrimage to Austin is upon us this week, and once again GroundFloor Media and CenterTable will be bringing you the sights and sounds of the South by Southwest Interactive (SXSWi) conference! Beginning Thursday, March 9 and continuing through Tuesday, March 14 Carissa McCabe and I will be hitting up as many sessions, brand activations, concerts, product releases, networking events and Bar-b-ques as possible, and reporting back here on the GFM/CenterTable blog as well as a variety of social platforms.
We’ve recently been hearing a frequent question from a number of our clients: “Is it even worth it to be active on Facebook anymore, given how you have to pay for anyone to see your content?”
It’s true that Facebook’s continually evolving news feed algorithm has been placing less and less emphasis on brand-related content. There are so many variables at play that it’s hard to provide a concrete statistic, but some research shows that your posts may be organically reaching only 6.5 percent of your total fan base – or even less. Gone are the days when all of your organic posts can easily reach thousands of customers. Read more after the jump…