Pink slime, be gone! How grocers avoided a PR crisis
Lean, finely textured beef—commonly known as pink slime—became a hot topic this month, and the companies using it responded in time to avert disaster.
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When to say ‘no’ to a PR client
GroundFloor Media’s Gil Rudawsky, a crisis communication expert based in Denver, offers six red flags to help determine whether to pass on a potential client.
Newsroom layoffs rose by 30 percent in 2011
The newspaper industry continues to experience severe losses. How are PR professionals to react? GroundFloor Media’s crisis communication expert Gil Rudawsky offers some thoughts and numbers.
6 ways to respond to tricky interview tactics
GroundFloor Media’s Crisis Communication experts offer these guidelines to help you avoid getting fooled by a clever reporter
5 types of bad journalistic behavior driving PR pros nuts
When push comes to shove, maybe it’s time to turn off the news stream for reporters. See tips by Denver’s GroundFloor Media on this and other crisis communication and issue management.
The $16 muffin: A perfect example of sensationalized reporting and how the media ignores the facts
GroundFloor Media in Denver offers some crisis communication lessons from the media’s reporting of the “$16 muffin.”
5 bad PR practices that will frustrate journalists
GroundFloor Media offers some tips on how not to work with journalists, covering crisis communications, issues management and crisis response.
6 ways to craft the perfect media statement
GroundFloor Media in Denver offers some tips on crafting a media statement to address crisis communication and issues management.
GroundFloor Media’s crisis communication strategist Gil Rudawsky quoted on the dying concept of ‘off the record’
GroundFloor Media’s Gil Rudawsky offered his expertise in a Ragan.com article about how the media landscape changed, and how is…
Joking about natural disasters is never a good idea
Yes, it sounds like a no-brainer headline, but there are no fewer that a half-dozen reports of public officials making…