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Communications
- Earned Media
- Advocacy & Issues Management
- Thought Leadership
- Change Management & Employee Engagement
- Training
- Interim Communications & Marketing Support
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Creative Services
- Graphic Design
- Brand Identity
- Data Visualization & Infographics
- Creative Campaign Management
- Video Production
- Website Design & Development
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Crisis & Issues Management
- Online War Room®
- Crisis Preparedness
- Crisis Response
- Reputation Repair
- On-Demand Crisis Consulting
- Media Coaching
- Digital Monitoring & Engagement
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Marketing
- Paid Media
- Social Media Marketing
- Search Marketing
- Influencer Marketing
- Email Marketing
- Interim Communications and Marketing Support
- Multicultural Marketing
Marketing Solutions for Today’s Education Sector
Advancing Our Educational Institutions
Our education industry clients’ needs range from student recruitment and engagement to communicating timely research projects or key organizational initiatives. Utilizing our StoryAMP process and our expertise in the earned media, search and generative search spaces, our team develops strategies that amplify results for today’s education sector. We’re able to create successful campaigns for a variety of initiatives because our approach is always tailored to meet our client’s individual needs, mapping back to specific organizational goals and reaching often hard-to-find audiences in a meaningful way that drives action.
Service Offerings:
Our offerings frequently include an integrated approach of the following:
- Strategic messaging
- Media relations (e.g., opinion editorials, letters to the editor, media pitching, guest articles, etc.)
- Student recruitment and retention campaigns
- Educator recruitment and retention campaigns
- Media and messaging training
- Community engagement and activation
- Email campaigns targeting key stakeholders
- Digital media (e.g., PPC, SEO digital ads, etc.)
- Paid media
- Campaign websites and landing pages
- Social media strategy and online community management
- Creative services (e.g., graphic design, video production, infographic development, mailers, handouts, etc.)
- Crisis & issues management
Sample Education Client Experience:
- America Succeeds
- Aspen Academy
- Auraria Campus
- Bowdoin College
- Clifton Jones Academy
- Colorado League of Charter Schools
- Colorado School of Mines
- Complete College Colorado
- Compositive
- Denver Preschool Program
- Denver Public Schools
- Elsmere Education
- Emily Griffith Technical College
- Envision Schools Colorado
- Havern School
- Jeffco Public Schools
- Montessori School of Denver
- Olivet University
- Paddington Station Preschool
- Regis Jesuit High School
- Regis University
- Rocky Mountain Prep
- St. Elizabeth School
- Stanley British Primary School
- The Vanguard School
- University of Colorado Leeds School of Business
- Washington University
- University of Colorado
- Get Smart Schools
Client Spotlights
Elevating the Voice of Jeffco Public Schools Through Strategic Communications and Earned Media
Despite a record of academic success, innovative programming and community engagement, the district struggled with a significant challenge: reaching and resonating with a highly specific—and often skeptical—local audience. The communications team needed a strategic partner to help reach their goal to not only increase visibility, but to build trust, shift perception and authentically showcase the meaningful work being done in Jefferson County.
Auraria Campus Undergoes Its First Brand Refresh in 50 Years
Formerly called the Auraria Higher Education Center, Auraria Campus is a historic community in the heart of downtown Denver that provides and manages shared services, facilities and property for the three prominent higher education institutions on the campus. Despite its central location and long tenure in Denver, Auraria Campus was not widely known beyond its students and faculty. GroundFloor Media was selected to create a brand identity to announce the rename and establish Auraria Campus as a hidden gem within Denver — a community-minded, opportunity-rich destination with multifaceted appeal and lasting relevance.
Brand and Website Development for Learning Evaluation Center
The Zarlengo Foundation Learning Evaluation Center (LEC) was formed in 2016 and serves as a trusted resource for many families and professionals in Colorado. However, there was a misperception that the LEC was only available to students enrolled at Havern School, a school for students with learning disabilities that shares a campus with the LEC. The LEC team engaged our creative services team to develop a brand identity that would highlight their team of experts who help Denver students and families navigate the complex learning evaluation and education processes with confidence.
“Our long-standing partnership with GFM, spanning both Havern School and the Zarlengo Foundation Learning Evaluation Center (LEC), has been rooted in their deep understanding of the education space and the children and families we serve. Whether supporting students with learning differences at Havern School or helping families navigate the evaluation process through the LEC, they’ve once again delivered a brand and website that are clear, accessible and reassuring to the families we serve across Colorado.”
Molly Buttitta
Havern School
“The GFM team are not only master storytellers and sharp strategists — they’re also just genuinely great people who care about what they do. As creative thought partners, they brought fresh ideas, a steady hand, and an authentic approach that helped us shape a brand story that feels unmistakably ours. From fine-tuning our core message to mapping out a smart digital strategy, they turned what seemed daunting into a clear, collaborative, and even fun process — and we ended up with results we’re deeply proud of.”
Tim Taylor
America Succeeds
“I’ve had the pleasure of working with GFM on two distinct projects for two different school systems and campuses. Both projects required a best-in-class firm that not only understands the intricate complexities of the Colorado landscape but also excels at uncovering and amplifying the ideal voice and brand for large systems. I wholeheartedly recommend GFM—not just for the incredible results, but also for the truly enjoyable experience of working with them.”
Lulu Lantzy
Auraria Campus (and formerly Emily Griffith Technical College)
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