Any business visionary worth their salt will tell you that a brand’s reputation is its single most valuable asset. Without public trust, companies are commodities at best and out of business at worst.
To protect your reputation, our experienced crisis communication team members utilize an integrated digital-public relations approach. We work in partnership with our digital sister agency, CenterTable, to identify, assess and respond to crises and issues that could hurt your organization.
And you’ll be hard-pressed to find a more experienced team than ours. Our crisis and reputation management experts work with organizations ranging from Fortune 100 companies to startups and nonprofits.
GroundFloor Media (GFM) and CenterTable regularly work with clients in crisis situations who have retained legal counsel or have a general counsel on staff. In fact, in nearly half of our client engagements, we are technically retained by the clients’ attorneys in an effort to increase the likelihood that our communication with them will be protected by attorney-client privilege. Find out more about the partnership strategies we use to work effectively with legal counsel during a crisis or a reputation management situation.
Our recent experience includes:
- Mass Shootings
- Employee Fatalities
- Racial/Diversity, Equity & Inclusion Issues
- Elder-Care Issues/Abuse
- Union Issues
- Cyber Security/Breaches
- Executive Malfeasance/Terminations
- HIPAA Violations/Notifications
- State Legislature Advocacy
- Lawsuit, Federal Investigation Support
- Ballot Initiatives
- Medical Malpractice
- COVID-19 Support
Download the 7 Steps to Take in a Crisis Roadmap
Complete the following information to download “7 Steps to Take in a Crisis” – a roadmap to communicating strategically when a crisis happens.