Crisis Communication and Reputation Management

Crisis Management Services at GroundFloor Media PR AgencyBeing in the middle of a crisis situation can feel overwhelming. You need a partner who can provide guidance in real-time. We have the expertise and the perspective to help you successfully navigate any crisis.

Rapid Response Team

Our experienced team of communications experts is available 24/7. Collectively, we average nearly 20 years of experience in communications, and we have worked with some of the most recognizable companies in the country managing national media and social media crises and issues.

Our Rapid Response Team includes former reporters, editors and producers who covered important business and community issues. We also have team members who have worked inside Fortune 100 companies and understand the impact that pressure can place on C-level executives in the boardroom.

Whether it’s a viral attack on Facebook, a tragic shooting, a natural disaster, or a call from an investigative reporter, our Rapid Response Team members are available to provide real-time strategy and on-the-ground support. Our team has coached clients through issues-related media inquiries from top-tier broadcast and print media, including: “Frontline,” “World News Tonight,” “Nightline,” CNBC, The Wall Street Journal, New York Times and The Washington Post.

Although the majority of our crisis work is confidential, see our case studies for examples of how we have supported other organizations.

Strategic Counsel

Our greatest strength is our experience and expertise to guide you through a crisis. We know that the right strategic counsel can mitigate risk and limit the potential damage to your bottom line and reputation. Every recommendation and response is tailored to both the client and the sensitivity of the situation at hand.

We work as an extension of your team, working in lockstep with management and legal counsel to research facts, mine sources of misleading information, interview participants and strategize with in-house legal counsel to craft impactful responses.

Our goal is to return your team’s focus to normal operations as soon as possible. In short, we have your back.

Media & Social Media Monitoring

When you are in a crisis, it can feel like the world is closing in on you. Keeping perspective can be next to impossible.

Our first step is to objectively measure how bad the situation is, and we use sophisticated media and social media monitoring tools to assess that. Is the issue growing or declining? Are influential people talking about it or just a small group of people who are talking to themselves? All of that makes a difference in how we should respond to a crisis.

Along with team members from our sister agency CenterTable, we are experts at listening, analyzing and providing relevant recommendations. We monitor traditional and social media, deliver real-time updates in the heat of a crisis and develop follow-up reports to recap how coverage unfolded around the issue.

We analyze and track media hits and customize reports to include a broad range of data points. We also track online chatter, from blogs and forums to chat rooms and websites. We paint the big picture for you – compiling reports, analyzing data and making meaningful recommendations.

Related Case Studies