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Cheley Camps of Colorado
Endless Summer: Growing Camp Signups through Website Redesign
To increase summer camp signups, GroundFloor Media redesigned the Cheley Camps website to make it more visually compelling and easier to find. The results included a 576% increase in search traffic and the highest camp sales on record.
Learn how GroundFloor Media supports Outdoor Recreation & Conservation organizations.
Project Overview
Cheley Camps wanted to refresh their website to make it more visually compelling and easily findable for families looking for summer camp options.
Approach
Taking an audience-centric and data-forward approach, our team refreshed the website to attract prospective families searching for a camp experience for their children. We conducted research to understand how prospective camper families were searching for a camp like Cheley and aligned key elements of the website with that language.
Results
6,280
total website visitors referred by organic search
576%
increase in search traffic
Highest camp sales on record
