Our Team

Sarah Sparks

Senior Director of Communications

Sarah Sparks has 20 years of experience in many facets of public relations, serving a wide range of high-tech and consumer clients. Sarah has developed and executed successful media relations campaigns for clients ranging from healthcare to beer to satellite imagery companies, and her thought leadership campaigns have turned clients into influencers and brands into leaders. Clients have included U.S. Dept. of Energy, CH2M Hill, Oskar Blues and Market Force Information, among others.

Lincoln, Nebraska
The University of Kansas
James Taylor, Michael Franti & Spearhead, John Mayer
Double cappuccino

Mom, media maven, doin’ the hustle

Sarah Sparks grew up in Lincoln, Neb., but the Great Plains weren’t great enough for this Cornhusker, so she took off in search of something greater. Since then, she’s lived in some pretty cool spots, including Oregon and London. Although she has planted roots in Boulder, her UK ties are strong thanks to her English husband. When she’s not working miracles for clients, Sarah can be found skiing, creating Play-Doh masterpieces or enjoying her husband’s culinary skills with their two daughters. She’s also a CASA with Boulder County’s Voices for Children, advocating for abused and neglected kids.

Other Team Members

Jill Petersen profile picture

Jill Petersen

Senior Director of Communications

Carissa McCabe, APR profile picture

Carissa McCabe, APR

Vice President

Emily Port profile picture

Emily Port

Senior Director of Communications

Tracey Zeeck profile picture

Tracey Zeeck

Senior Director of Communications