Susan Payton Cision blog post on “How to Use Word of Mouth Marketing” is a good reminder that word-of-mouth should be a part of all PR programs.
Senior Director of Communications
Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter Work Project, the Colorado Garden Foundation and Warrior Games. She has worked on product launches and special programs for clients such as Molson, Coors Light, Arta Tequila, Oskar Blues and 34 Degrees.
PR practitioner by day, potter by night
Wendy is our official record keeper and unofficial cheese head. By record keeper, we mean that she’s been around long enough to know the dirt on everyone. A former dragon-boat racer, marathon canoer and mountain climber, Wendy’s since gotten rid of some of her outdoor-friendly gear. These days, most of her spare time – not that she has much – is spent with her husband, their two sons and their dog. If you can’t find her with her family, she’ll be at the Milwaukee Potters Guild, where she is a founding member, throwing pots with a huge smile on her face.
Some great tips on amplifying your press releases.
According to research done by Business Wire, websites and online newsrooms are used most often when conducting research about companies.
Creating great content requires creative ways to talk about your brand and it’s values.