The P.O.V.
Our perspective on solving complex problems with creative communications strategies.
The 2025 Sam Aden Kindness Fund Community Impact Report
Carrying Sam’s Light Forward Sam had a way of noticing people — and responding with kindness and action. That instinct…
Celebrating 10 Years of Impact: The Get Grounded Foundation’s Legacy of Investing in Youth and Community
As GroundFloor Media celebrates turning 25 years old, we’re also celebrating something that’s especially close to our hearts: 10 years of the Get Grounded Foundation. Since GroundFloor Media opened…
Why Crisis Management Planning Can’t Wait
I’ve been in the office with colleagues when the call comes in. A major data breach. An executive arrested. A…
Five Media Questions Every Client Should Be Ready to Answer in a Crisis
When bad news hits and your organization is at the center of it, you won’t have time to draft perfect…
Twenty-Five Years In — and Still Grateful
by Laura Love Twenty-five years ago, I started GroundFloor Media in a small basement in Boulder with a lot of hope, a…
Top Marketing and Communications Trends for 2026: Strategies for Success
The playbook that worked for you and your organization in 2025 likely won’t produce the same results in 2026. New trends and shifts in marketing and communications, many fueled by…
From Paralysis to Partnership: How to Build a Winning AI Strategy in 2026
By Rishad Tobaccowala, author of Rethinking Work, and Jon Woods, founding partner of GFM When an independent marketing agency committed to forging authentic…
