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Author: Jeremy Story

The Biggest PR Disasters of 2020

December 15, 2020

By Jeremy Story

It has been quite a year, one that I doubt any of us will forget. We had a global pandemic,…

Best Practices for Creating a Pandemic Crisis Communication Strategy

July 7, 2020

By Jeremy Story

Employees will have many concerns about their safety and the related safety of their family members when returning to the office, so make sure any plan addresses what steps you are taking to ensure their safety.

The Biggest PR Disasters of 2019

January 6, 2020

By Jeremy Story

Each year I draft a half-dozen intros for this annual list, and every year they are far more cynical than…

2019 PR Disasters, Fails, Misses & Mistakes

July 8, 2019

By Jeremy Story

The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.

VW Shocks Industry with “Dieselgate” Ad Campaign

June 11, 2019

By Jeremy Story

Automotive giant Volkswagen (VW) is challenging a time-tested approach with its new ad campaign that references its “Dieselgate” emissions scandal.

The Biggest PR Disasters of 2018

December 19, 2018

By Jeremy Story

As 2018 quickly comes to a close, I reflect on some of the year’s biggest PR disasters, debacles and mistakes…

2018 Already Offers Some Blue-Chip PR Disasters

July 9, 2018

By Jeremy Story

EDITOR’S NOTE: You can see the full-year list of 2018 PR Disasters here. The year is barely half over, but…

The Biggest PR Disasters of 2017 – Part 2

November 20, 2017

By Jeremy Story

Last week, I shared Part 1 of my Biggest PR Disasters of the Year, which included United Airlines, the American…

The Biggest PR Disasters of 2017 – Part 1

November 13, 2017

By Jeremy Story

The biggest PR disasters, mistakes and debacles from 2017.

Biggest PR Disasters of 2016

December 14, 2016

By Jeremy Story

As 2016 comes to a close, we take time to reflect on the year’s biggest PR disasters: RYAN LOCHTE … An…

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