
2019 PR Disasters, Fails, Misses & Mistakes
The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.
The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.
Automotive giant Volkswagen (VW) is challenging a time-tested approach with its new ad campaign that references its “Dieselgate” emissions scandal.
Too often, senior executives assume that employees’ weekly paycheck buys their loyalty and support. After all, they reason, the big checks, bonuses and stock options that they receive has bought their loyalty. Surely it is the same for rank-and-file employees. That’s a dangerous assumption.
As 2018 quickly comes to a close, I reflect on some of the year’s biggest … Read More >
We live in an age of instant analysis, a world where our Attention Deficit Disorder … Read More >
EDITOR’S NOTE: You can see the full-year list of 2018 PR Disasters here. The year … Read More >
Few companies in America enjoy a reputation as strong as Southwest Airlines. Its customers may … Read More >
See how Starbucks has followed the PR crisis playbook closely after two African-American men were arrested at a Philadelphia Starbucks and learn why its response has been incredibly effective at neutralizing this crisis and showing that it takes discrimination seriously.
There are few things as frightening, potentially damaging and as misunderstood as a crisis. Here are five things about crisis communications that may be counter intuitive but are absolutely true.
Here is a look at some of the year’s biggest PR winners.