2019 PR Disasters, Fails, Misses & Mistakes
The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.
VW Shocks Industry with “Dieselgate” Ad Campaign
Automotive giant Volkswagen (VW) is challenging a time-tested approach with its new ad campaign that references its “Dieselgate” emissions scandal.
The Most Neglected Audience in Crisis Communications
Too often, senior executives assume that employees’ weekly paycheck buys their loyalty and support. After all, they reason, the big checks, bonuses and stock options that they receive has bought their loyalty. Surely it is the same for rank-and-file employees. That’s a dangerous assumption.
The Biggest PR Disasters of 2018
As 2018 quickly comes to a close, I reflect on some of the year’s biggest … Read More >
When PR Disasters Aren’t Really Disasters
We live in an age of instant analysis, a world where our Attention Deficit Disorder … Read More >
2018 Already Offers Some Blue-Chip PR Disasters
EDITOR’S NOTE: You can see the full-year list of 2018 PR Disasters here. The year … Read More >
Southwest’s Strong Reputation Helping it Weather the Storm
Few companies in America enjoy a reputation as strong as Southwest Airlines. Its customers may … Read More >
Starbucks Shows it Takes Discrimination Seriously
See how Starbucks has followed the PR crisis playbook closely after two African-American men were arrested at a Philadelphia Starbucks and learn why its response has been incredibly effective at neutralizing this crisis and showing that it takes discrimination seriously.
5 Truths About Crisis Communications
There are few things as frightening, potentially damaging and as misunderstood as a crisis. Here are five things about crisis communications that may be counter intuitive but are absolutely true.
Biggest PR Winners of 2017
Here is a look at some of the year’s biggest PR winners.
