The Biggest PR Disasters of 2022
By Jeremy Story Vice President GroundFloor Media Pandemics may come and go, but there is … Read More >
Get Grounded Foundation Awards Nearly $85,000 to 19 Nonprofits in the Denver Metro and Boulder Areas
At GroundFloor Media and CenterTable, we are storytellers at our core. And, not surprisingly, we … Read More >
Adding Some New Talent to the Roster
GroundFloor Media (GFM), a Denver-based marketing communications agency, and its sister digital marketing agency CenterTable, announced … Read More >
The Biggest PR Disasters of 2020
It has been quite a year, one that I doubt any of us will forget. … Read More >
Best Practices for Creating a Pandemic Crisis Communication Strategy
Employees will have many concerns about their safety and the related safety of their family members when returning to the office, so make sure any plan addresses what steps you are taking to ensure their safety.
The Biggest PR Disasters of 2019
Each year I draft a half-dozen intros for this annual list, and every year they … Read More >
Experts Say New Technologies are Increasing Polarization
PR professionals predict that future communication technology will cause the average U.S. citizen to become more engaged, but also that much of the engagement actually will be based on misinformation.
PR Disaster of the Quarter
We’re old enough to remember when owning a company that continues to lose money and … Read More >
How Savvy Attorneys Use Media to Intensify a Crisis
You may not recognize the name of attorney Mike Moore, but you should, He is … Read More >
Why Did Americans Change their Minds so Quickly on Gay Rights?
As marketers and public relations practitioners, we’re always interested in understanding how to change public opinion, and there may not be a more dramatic shift than gay rights in America over the past 15 years.