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Communications
- Earned Media
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Creative Services
- Graphic Design
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Crisis & Issues Management
- Online War Room®
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Marketing
- Paid Media
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Strategic Marketing Communications for a Complex Financial World
Purpose-built strategies that inspire trust, drive growth and deliver results in a high-stakes environment
In the fast-paced, highly regulated world of financial services, capturing attention and building trust are essential — and increasingly complex. Whether you’re targeting institutional investors, retail consumers or business partners, your brand’s voice must be clear, credible and compelling – meeting your audiences where it matters most.
Our integrated services include:
- Brand strategy and messaging for clarity and differentiation
- Campaign-specific microsites and landing pages
- Creative services: video, design, reports and investor materials
- Crisis and regulatory communications with risk awareness
- Digital performance marketing (Answer Ecosystem™: PPC, SEO, display, retargeting)
- Executive visibility programs, speaker placement and leadership awards
- Investor communications and reporting aligned with compliance standards
- Lead generation and member/client acquisition strategies
- Media relations (StoryAmp!) and thought leadership campaigns that elevate your brand and amplify executive influence
- Paid media strategy and performance tracking
- Reputation and community management on social media
- Stakeholder and member communications across integrated channels
Sample Financial Services Client Experience:
- BSW Wealth Partners
- Collect America
- Crestone Capital
- Internet Pawn
- Keen-Summit Capital Partners
- New Direction IRA
- OneAZ Credit Union
- Pathstone
- Public Trust Advisors
- Smarty Pig
- Strategic Financial Partners
- Summit Investment Management
- Syntrinsic
- Vantage West Credit Union
- Vista Ventures
- Wheellock Street Capitol
- Young Americans Center for Financial Education
Client Spotlights
IMA Financial Group | Website Redesign and Development
IMA Financial Group consists of nine different business units, all of which had separate websites that lacked a consistent brand identity. GroundFloor Media was tasked with creating a new cohesive look and feel for IMA’s various business units, while also developing a new backend for the websites that enhanced the user experience.
Creating Connections: Elevating a Sponsorship with Engaging Experiences
Since 2016, Bellco Credit Union has proudly served as the presenting sponsor of the Denver Art Museum’s Free for Kids program, which provides free year-round admission to visitors aged 18 and under. Wanting to celebrate this impactful partnership—grounded in their commitment to supporting arts and culture—and mark the milestone of welcoming the program’s one-millionth young visitor, Bellco sought a creative and memorable approach.
From Baseline to Benchmark: Building Crestone Capital’s Digital Presence
When Crestone re-engaged GroundFloor Media in late 2021, the firm had a strong reputation and deeply established client relationships, but its digital presence had not yet been fully leveraged as a strategic growth driver. Key channels, including LinkedIn, paid search and digital advertising, represented untapped opportunities to more actively reflect the firm’s expertise and point of view.
“For more than two decades, the team at GFM was a trusted communications partner to our firm. From our early days as Crestone to our evolution and combination with Pathstone, they supported us through transitions, crafted our messaging, shaped our digital ecosystem and helped elevate our brand in a competitive industry. Their strategic insight and deep understanding of financial services made them an invaluable extension of our team.”
Patience Peterson
Director, Pathstone (formerly Crestone Capital)
“What I really appreciate is that they never come off as revenue-driven—they’re genuinely focused on serving their clients, and that feels like a core value for them. They’re natural leaders in every interaction, whether with my team or me. They’re true thought leaders who are nurturing, helpful and never pushy. They always take the time to understand before jumping in with solutions, and that’s just tremendous.”
Jenna McFarlane
VP, Marketing, Bellco Credit Union
Ready to elevate your marketing & communications?
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